Web design companies can publish changes to your site but this is not recommended. Having some kind of content management will save expense in the long run. However using a web company for web promotion is sensible.
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ith a design company you are
freed from publishing concerns if you want a
hands-off approach. If your website is fairly static, i.e. you
won't want to amend anything very often then some kind of minimal fee
for your designer to make amendments should suffice.
However, if you want to make money from the net, the site is going to need to be
changed on a regular basis. Any new product additions, change of personnel, etc etc will
require a change on the site. In these cases opting for content management software will be advisable.
Often the e-commerce solution provided will come with some admin area in which you can add/edit/delete
products at will.
My advice is ask about maintenance before commiting, see the package offered and imagine yourself or
your staff amending the details. This can save a lot of heartache (and panic) after you go live.
Most web design companies will offer some kind of promotion in with a package. However be wary of the "we'll submit to 100 search engines" comment often found tagged onto the end of an advert.
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To start off I would put aside a budget for a Google adwords campaign. The advantage of Adwords is that you know that for a certain spend you'll get x impressions of your advert, it will cost you to send them to your site, and if you use google analytics which is part of the adwords service, you can find out that 1 in z visitors to your site converts to a sale / registration for your services etc.
In addition this provides an excellent idea of which search terms are worth optimising for, and therefore where your likely traffic / customers will come from.
I would recommend reading the articles I've highlighted below as successful website promotion requires time, effort and an ongoing budget.
Please bear in mind that website promotion is basically advertising a product (your site) and nothing in life is free.
Please select from the following topics:-
• Search Engine optimisation
• Link building for search engine ranking
• Cheap advertising
• Search Engine submission / ranking
• Convert visitors to customers
