Website navigation and website structure are key elements to consider when optimising your website. Navigation not only assists visitors, but also search enginge spiders, structure is all about helping the spiders.
Optimise heading text
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hen Google finds keywords within
heading tags it rates it as having a higher
relevance than other text.
After selecting
a Title tag that summaries what the page is about
using your most appropriate keywords, look to
include the same keywords (or fragments of keyword
phrases) in each heading.
"look to include the same keywords in each heading."
Bear in mind that
< h1 > Heading text < /h1 >
takes higher precedence over
< h2 >sub heading text< /h2 >
Use a style sheet for appearance consistency without affecting how Google will rank your pages (search engines used to get confused with style sheets). Using heading tags also makes your site more accessible to users with disabilities.
Website navigation structure
Given that most websites will put their best foot forward early on, search engines will generally pay more attention to the pages on your site closest to the home page.
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Content deep in a web site will still get
listed, particularly if other sites link to those
nested pages.
However using a shallow
structure, you may find more of your pages get
included. A shallow structure is just not using
too many nested directories - try to limit it to
one or two levels.
For example:-
www.dorsetwebsites.com/ default.asp
www.dorsetwebsites.com/ members/default.asp
www.dorsetwebsites.com/
general/default.asp
I have not gone
for a
www.dorsetwebsites.com/
level1/level2/level3/default.asp
type
structure.
The type of Html used is also important. There is a debate going on at the
moment between the old guard (table based layout) and the new (well its not really new gaining pace from 2002) way
of doing things - css stylesheets.
Basically tables involve a lot more "noise" embedded within the text. Css stylesheets
remove this from he main document and therefore its cleaner. This helps a search engine find your content and so for that
reason alone has to be the right way forward.
