How to set about Link building. This is the first in a series of articles on how to build back links. The first place to start is the open directory or DMOZ, but there are hundreds of directory sites wanting to list your site.
Link building overview
|
C |
oncentrate your efforts on
getting incoming links from sites that are ranked
highly for your keywords. Google places an emphasis on links from high-ranking
sites.
"Avoid Free For All links"
Avoid Free For All links (which could be classified as Spam), and spending too much time on reciprocal links with other sites, unless they rank well and above your ranking.
A single link from
an important (highly ranked) site is a lot more valuable than many links from
smaller sites - at least in terms of Google ranking. However any inbound link is
a good link - its all traffic.
The open directory
Your first listing request should be to the Open Directory Project at DMOZ. Google uses DMOZ to build its own directory and therefore being listed in DMOZ will add weight as you'll get listed in Google. Note that in Googles version of DMOZ you get to see you and your competitors page rank for each home page.
|
It "should" take around three weeks to get listed, but it may three months. it all depends on how busy the human editors are for your section of the directory. There are no guarantees.
A large number of other sites also use the directory at DMOZ, these carry far less traffic than Google or the other major search engines. However if you are ranking highly on a large number of them the effect can still be significant. If you are curios here is a complete list of hundreds of sites that use DMOZ.
It's a good idea to ensure your site's description at DMOZ contains your most valued keywords, in a sentence that provokes interest. The perfect description would be a keyword-laden phrase that sums up your business and sounds inviting. It may take some brainstorming to meet that criterion.
The reason is you are hopnig to be found for those phrases so it helps when that phrase is repeated back to the searcher as a visual confimation that your site is relevant.
